We've decided to increase the gamification as a means to keep voters involved in the long term and encourage them to incorporate this issue into their identity and priorities. So there are more than five steps and they do not have to be done in sequence. There will be points and badges available throughout the process instead of just a prize at the end. Additional challenges include making a video explaining why you care about this issue (linking it, perhaps, to another issue that you feel passionately about), a "money bucket challenge", getting friends to sign up, attending in-person events, and posting selfies from the in-person events.
We have a strategy for the website and are working on a site map and a mockup of the homepage.